L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Dye, 4M Dark Mahogany Brown, 1 Kit

L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color is a permanent hair dye that delivers rich, luminous color and shine for up to 9 weeks. Permanent hair dye does not wash out; it grows out, and this fade-defying formula locks color in so it resists washing out or dulling over time. It gives seamless gray coverage from root to tip and suits all hair types. The salon-inspired no-drip oil-in-gel texture grips the hair for precise application and better coating of the hair fiber. The kit contains Color Gel, Developer Creme, Shine Protect Conditioner, gloves and an instruction leaflet. The Shine Protect Conditioner is infused with a UV filter and Vitamin E, which nourish and strengthen hair and protect color from environmental damage, keeping first-day vibrancy. To make at-home hair color last longer, wash with sulfate free shampoo and avoid over-washing. The formula has a subtle floral scent.

• L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 1 Kit
• Permanent hair dye gives up to 9 weeks of fade-defying color and shine
• No-drip oil-in-gel formula grips hair for precise application
• Shine Protect Conditioner with UV filter and Vitamin E keeps color vibrant
• Suitable for all hair types
• This permanent hair color gives seamless gray coverage root to tip
• Fade-defying means the formula locks color in so it resists washing out
• Permanent hair dye does not wash out; it grows out
• Unopened hair color keeps for up to 3 years if stored correctly
• Wash with sulfate free shampoo to make at-home hair color last longer